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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.

Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

Blogging to Build Your Acupuncture Practice

How blogging can build your acupuncture practice

Many acupuncturists and complimentary care providers will admit that they’re uncomfortable with the idea of marketing. Most have chosen their profession because they want to help people, not because they want to run a business or sell their services. A few even ignore marketing altogether, but doing so severely limits their ability to run a successful practice.

The reality is that marketing doesn’t necessarily mean that you have to buy expensive ads or do a hard sell. There are a number of ways to . . . → Read More: Blogging to Build Your Acupuncture Practice

Seven Things to Know About a Report of Findings

Over the years in my acupuncture practice I have struggled to find effective ways to present my findings and treatment plan to my acupuncture patients. This struggle is punctuated by drawers of archived files of patients who came for only one or two treatments, never to return. I have tried many different formulas of reporting my findings from simply explaining the Chinese diagnosis to providing a written formal report. After many failed attempts, I finally settled on a sweet spot that seems to be . . . → Read More: Seven Things to Know About a Report of Findings

Eight Things a Practice Coach Can Do for You

Eight Things a Coach Can Do for Your Practice

In the early years of my acupuncture practice I briefly worked with a coach. My practice wasn’t growing as quickly as I thought it should be, so I got some help. After getting some initial information, my guy was able to quickly point out an inconsistency in how I was working that when fixed, made all the difference in the world.

Over the years, I have been on the other side of the equation, providing insights and coaching to clients, colleagues, and the soon-to-be . . . → Read More: Eight Things a Coach Can Do for Your Acupuncture Practice

Seven Ways to Avoid Burnout

Seven ways to avoid burnout

In every profession, burnout can suck your soul dry, and the practice of acupuncture is no exception. We all have those days when the hours feel long, our patients are needy, and we arrive home late and exhausted. Too many of those days, or even too many days without a break, and you’re on the road to being toasted.

I’ve been close to full meltdown a couple of times, and know it’s happening when my love for practicing acupuncture feels stale. My enthusiasm drops, . . . → Read More: Seven Ways to Avoid Burnout

How Do You Talk About Acupuncture?

acupuncture brochures and business cards

Many years ago, when I first started practicing acupuncture and Chinese medicine, I met with a retired marketing expert who volunteered through the SCORE program of the Small Business Administration. I had just picked up my first business cards and brochures as a practitioner, and I was pretty excited. I brought them to my meeting with the marketing guy, and he was appalled. To his way of thinking, they were all wrong, and he didn’t mince words.

I was crushed. I had spent the better . . . → Read More: How Do You Talk About Acupuncture?

Why You Should Write a Book

Why you should write a book

Should you write a book? A few years ago, I wrote a book about acupuncture, and I’m glad I took the time to do it. Unfortunately, there are lots of people who have a book in them that never get it down on paper.

I met one of those people about ten years ago, while I was attending a friend’s birthday party. It was a large event, and as part of the entertainment, the hosts had hired a woman who told fortunes. Everyone in . . . → Read More: Why You Should Write a Book

Your Guide to Giving Painless Talks

I realize that many people would rather stand in the middle of a six lane highway than stand up and give a talk.  The fear of public speaking can be paralyzing, but if this describes you, and if you can get over your fear or nervousness, the benefits of public speaking are huge. 

Presenting does a number of things for you, your practice, and your prospective patients.   Giving a talk establishes you as an expert.  You’re the one up front imparting pearls of wisdom, . . . → Read More: Your Guide to Giving Painless Talks

What Do You Do?

A few years ago, I met a woman who was opening an alternative therapy office about 15 minutes away from my acupuncture clinic. I love to network with other practitioners, so I invited her to come to my office and see what I was about. About two weeks later I visited her new space for a tour and learn more about what kind of therapy she practiced.

Her office was gorgeous! She had refinished the wood floors, put in an elaborate waterfall on one . . . → Read More: What Do You Do?