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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.


Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

How to Reduce Missed Appointments

On time acupuncture patients

If you have your own acupuncture practice, you know that patients failing to show up for their appointment comes with the territory. Personally, there is nothing more frustrating than booking an early morning patient, hauling my butt out of bed before the sun is up, and getting to the clinic only to have the patient not show up and not call.

It’s irritating when patients don’t show up for a couple of reasons. First, it represents a loss of income for that booked time. . . . → Read More: How to Reduce Missed Appointments

Use Feng Shui to Boost Your Acupuncture Practice

Using Feng Shui to Build your Business

Almost fifteen years ago, I opened a clinic with two other acupuncturists. It took an agonizing amount of time for the three of us to decide on paint and carpet colors, art work, and who would work in which of the treatment rooms. One of the practitioners spent a great deal of time analyzing the Feng Shui of her treatment space, measuring angles, determining wall orientations, and divining where exactly to place furniture. At the time, I thought it was a little silly, and . . . → Read More: Use Feng Shui to Boost Your Acupuncture Practice

Making It as an Acupuncturist

Acupuncture business success

Yesterday I had lunch with a couple of colleagues—acupuncturists who have been practicing for decades. After catching up on what was going on in each of our lives, the conversation turned to the recent story of Southwestern College of Acupuncture in New Mexico that has received failing marks from the US Department of Education. Based on a ratio of student debt to earnings after graduation, Southwestern College was cited for failing to prepare its acupuncture students well enough to find jobs that earn enough . . . → Read More: Making It as an Acupuncturist

Is Letting Go the Key to Success?

Marketing Acupuncture

I’m a problem solver. If something’s wrong or needs fixing, I’m your person. I like to figure out a plan and then put the plan into motion. When I started my acupuncture practice fourteen years ago, I figured that building a clientele just meant working smart and working hard. In those early years, I gave a lot of talks, participated in health fairs, wrote a lot of free articles, and never said no to any networking opportunities.

I felt that if my schedule wasn’t full, . . . → Read More: Is Letting Go the Key to Success?

Four Acupuncture Marketing Strategies for Getting Found Online

Your new acupuncture practice is up and ready to roll. You’ve found a great space to rent, have equipped yourself with table, needles, and office supplies. Or maybe you’re clinic has been open for a while. You’re ready for the phone to start ringing so you can help people feel better. Unfortunately, you’re faced with one of the toughest challenges for practitioners everywhere–how to get new patients into your clinic?  Fifteen or twenty years ago it may have been as simple as a yellow . . . → Read More: Four Acupuncture Marketing Strategies for Getting Found Online

The Power of Intention

Intention in building your acupuncture practice

As a practitioner of Chinese medicine, I find that intention is a powerful force behind much of what I do. From my diagnosis, to the acupuncture points I choose for my patients, to the outcome that I am trying to achieve, intention is very much part of each and every acupuncture treatment I perform.

I know that skeptics will talk about intention as something akin to the placebo effect, or just another “out there” reason to deny that what we do works. There are . . . → Read More: The Power of Intention

Five Reasons To Be On Time

Minneapolis Acupuncture clinic

It’s a fact of life: people will change practitioners when they’re not happy, and this is certainly true for acupuncturists. I have had my share of new patients who want acupuncture, have had it before, but for whatever reason don’t want to go back to who they were seeing. I’m always interested to know why people change, and shamelessly admit to using that information as a way to offer better treatments or service.

A common complaint that I hear from those new patients is that their . . . → Read More: Five Reasons To Be On Time

Should You Be Marketing on Facebook?

I don’t spend a lot of my time looking at facebook, but when I do, I see folks sharing a lot of personal information.  I also see people who are marketing their businesses on their personal pages.  Sometimes it works.  For example, the women who own a gardening business post some really cute photos of the yards and garden ornaments they have created, and I’ve seen athletic trainers post photos of their boot camp class.  For these kinds of businesses, facebook may be a . . . → Read More: Should You Be Marketing on Facebook?

Year End Review for Your Acupuncture Practice

The year 2012 is almost over, and if the Mayan calendar is wrong, you’ll need to do a little planning for 2013. At the end of each year, or during the first week of January, my clinic partner and I meet for a couple of hours to review the year just ending and plan for the coming one. Every year this little confab is very enlightening and sets our course not only for the new year, but often for several years into the future. . . . → Read More: Year End Review for Your Acupuncture Practice

Your Values Define Your Practice

Acupuncture in Golden Valley, MN

I go to a nurse practitioner that I just love. The first time I saw her, she did all her Western medical screenings and asked all the typical questions. Then she turned her chair towards me and said, “So, how are you doing, really?” And then she listened to my answers. Beyond that, she took her time at each of my appointments and always told me the truth. Twenty-five years later, I’m still going to her. She is one of the people who have . . . → Read More: Your Values Define Your Practice