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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.


Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

Is Letting Go the Key to Success?

Marketing Acupuncture

I’m a problem solver. If something’s wrong or needs fixing, I’m your person. I like to figure out a plan and then put the plan into motion. When I started my acupuncture practice fourteen years ago, I figured that building a clientele just meant working smart and working hard. In those early years, I gave a lot of talks, participated in health fairs, wrote a lot of free articles, and never said no to any networking opportunities.

I felt that if my schedule wasn’t full, . . . → Read More: Is Letting Go the Key to Success?

Avoid the Summer Slump: Top Six Tips

Six Tips for Marketing Your Acupuncture Practice

It seems to happen in my acupuncture practice every summer. For a couple of weeks, my phones quit ringing and I have some empty spots in my schedule. This tends to happen right after Memorial Day, but picks up again in July.

I have learned not to take it personally, and to accept that my patients’ minds are on vacation, school aged kids at home, and family picnics. I have also come to trust that my patient load will pick up. However, that doesn’t . . . → Read More: Avoid the Summer Slump: Top Six Tips

Should You Specialize?

Acupuncture marketing

Almost ten years ago, I began my practice with the idea that I would treat anybody who called or came in the door of my acupuncture clinic.  My marketing message was pretty generic because I wanted to cast a wide net.  I was afraid that potential patients would think I didn’t treat their particular condition.  About two years into my practice however, I found that I was attracting mostly patients with mental health conditions, people with digestive problems, and women with hormonal issues, like . . . → Read More: Should You Specialize?

Tonify Your Practice in the New Year

It’s a new year, and if you’re like most people, you may take a little time to reflect on the past twelve months and look ahead to the new year with optimism.  If you weren’t as busy as you would have liked it to be, it’s time to think about tonifying your practice.

In terms of Chinese medicine, tonification is the process of building up, nourishing, or making stronger.  If you had some serious holes in your schedule during the past year, then yes, . . . → Read More: Tonify Your Practice in the New Year

The Yin and Yang of Your Acupuncture Practice

If you’ve been in practice for any length of time, you know that the pace of your patient visits ebbs and flows.  If you’re a new practitioner, you’ll find this to be true soon enough.

This ebb and flow is normal, and can be considered the natural swing between Yin and Yang.  The Yang component is when you’re so busy that you have a waiting list of patients who want to book an appointment.  You’re active and engaged and your days in the clinic . . . → Read More: The Yin and Yang of Your Acupuncture Practice

Writing About Acupuncture

There are so many ways to connect with people who need your services as an acupuncturist.  Sometimes, it’s just about choosing what works best for your personality.  If you have the soul of a performer, then giving talks is a good way to get in front of a group with your message.  If you’re more of a social butterfly, then networking may be your best option for connecting with prospective patients or people who will refer patients to you.

Another way to get the . . . → Read More: Writing About Acupuncture

Netiquette: Thirteen Tips for Successful Networking

There is nothing worse than going to a business luncheon and being seated next to some guy droning on about insurance or financial planning or whatever.  You have no interest in his stuff, yet you’re enduring this snoozefest because you believe that it’s how you network, right?  Well, maybe not.

Networking can be a great way to build your acupuncture practice, but it should be fun, and you should have a little something in common with your networkees.  You should click.  That’s not to . . . → Read More: Netiquette: Thirteen Tips for Successful Networking

Why Patients Don't Come Back

Do you ever wonder about that woman you treated twice who never came back?  Or how about that guy who was going to call you to set up his next appointment but he never did?

If every person who ever walked through your clinic door called you whenever they had aches and pains or insomnia, you would never need to market again.  But the reality is that many patients don’t come back, and most of the time you don’t know why.

Sometimes, however, you . . . → Read More: Why Patients Don't Come Back

An Initial Consultation is a Beautiful Thing

The other day, I got a call from a prospective patient.  It was a woman who was suffering from tinnitus, who had never had acupuncture before.  She initially sent an email from the contact form on our clinic site.  I responded that the best way to proceed would be to set up a time for a free half hour consultation.

Shortly after the email exchange, she called our clinic, and I spoke with her.  She was willing to come in for a consultation, but . . . → Read More: An Initial Consultation is a Beautiful Thing

Three Simple Ways to Get More Patients

Your schedule has some serious holes and your phone isn‘t ringing. You‘d like to be busier, you need some new patients, but don‘t know quite what to do.

What you really need is for more people to know you’re out there, that you’re a fabulous practitioner, and able to help them. But how?

I’ve been in that place, where my appointment book looked like a wasteland, and I needed the phone to start ringing–now. So what do you do? Here are my three best . . . → Read More: Three Simple Ways to Get More Patients