In the early years of my acupuncture practice, the holiday season was like the kiss of death for my appointment book. It seemed like every single patient forgot I existed. Over the years, I’ve learned a couple of things. One is that I shouldn’t take it personally; people are preoccupied. The other, more important thing is that there are a number of things that you can do to keep your patient numbers steady during this time of year. Here are a few ideas and . . . → Read More: Keep Your Practice Healthy Through the Holidays
During my last year of acupuncture school, my fellow students and I spent a lot of time being confused about not only what we would do once we graduated, but also how we would do it. This was about fifteen years ago, when my choice on graduating was pretty much to open my own clinic or…open my own clinic. There weren’t many of the hospital and clinic jobs that exist today, and very few existing acupuncturists had grown enough yet to hire a second . . . → Read More: Reaching Critical Mass in Your Acupuncture Practice
The world is split into two kinds of people: those who are able get up and give a talk, and those who can’t. I understand that there are many of you out there who would rather spend the night in a snake pit than get up in front of a room full of people and talk. For those who would rather sleep with snakes, this post is for you.
The reality is that giving a talk about acupuncture is a great way to build . . . → Read More: Talking About Acupuncture
It’s human nature; when it comes to service, everyone wants to think that they are getting one of the best. Whether it’s your doctor, carpet cleaning service, or manicurist, you want to have confidence that whoever you’re using is first-rate.
This is also true when people are seeking out an acupuncturist. They want to think that they’re going to the best practitioner at the busiest acupuncture clinic in town. It’s your job to convince them that you are that person.
But how do you . . . → Read More: Be An Acupuncture Expert
I spent a couple of hours at a very fun party in downtown Minneapolis a couple of weeks ago. It was to celebrate a dear friend’s anniversary of ten years in business. The food was unique and delicious, the drinks were abundant, and the band was a lot of fun. I spent much of the evening schmoozing with friends, overeating, and listening to the band. However, at a certain point, about three hours into the bash, I was done. I’d had enough; I needed . . . → Read More: Acupuncture Practice Marketing for Introverts
One of the facts of life of having an acupuncture practice is that your patient numbers will ebb and flow over time. You may have a very full practice, but from time to time, you may find yourself a little less busy. Or you may be just starting out and have a really good month followed by a couple of funky months where you really have to get out there and market.
I find that the holidays tend to be a time when my . . . → Read More: Nine Ways to Handle the Holiday Slump
I first became aware of Groupon less than a year ago, when one of my snowshoeing buddies mentioned it to me. Every Sunday morning when we met, he would mention “this web site…Goopon or Cupie, or something”. He always ended by telling me that I should check it out.
If you’ve been out of the country or in a coma for the past year or so, Groupon is a web platform and a whole new way of doing business. Every day in each major . . . → Read More: Your Clinic on Groupon?