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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.

Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

Top Ten Acupuncture Practice Building Tips

Lately I find myself making a lot of lists…things like my most memorable meals, the most interesting places I’ve visited, things I still want to do, and all of the good things for which I’m grateful. While I’m in this list-making mode, I decided to create a list in this post of my best acupuncture practice building tips. This is based on the best advice I’ve ever received, or those painful lessons learned the hard way. Regardless of how they were learned, these are . . . → Read More: Top Ten Acupuncture Practice Building Tips

Opportunities for Acupuncturists

I spent much of this past weekend at the Great River Symposium here in Minneapolis. It’s a great opportunity to cross paths with colleagues and classmates, some from well over a decade ago. This year’s symposium also gave me the opportunity to check in with former students. I taught practice management at Northwestern for a couple of years (until my practice demanded more of my attention), and I wanted to see how my former students were doing. Were they practicing? Did the information I . . . → Read More: Opportunities for Acupuncturists

Acupuncturists: There are Apps for That!

When I was an acupuncture student, I used all kinds of tricks to remember diagnoses, patterns, herbs, and formulas.  I devised funny little songs, images, creative scenarios, flash cards, and even noises to help me remember the layers and layers of knowledge that we were supposed to know.  What I would have liked is all that information in one place, without carrying a complete library around with me.

Well, now that information exists in the form of three apps developed by Complete TCM.  Full . . . → Read More: Acupuncturists: There are Apps for That!

Seven Things to Know About a Report of Findings

Over the years in my acupuncture practice I have struggled to find effective ways to present my findings and treatment plan to my acupuncture patients. This struggle is punctuated by drawers of archived files of patients who came for only one or two treatments, never to return. I have tried many different formulas of reporting my findings from simply explaining the Chinese diagnosis to providing a written formal report. After many failed attempts, I finally settled on a sweet spot that seems to be . . . → Read More: Seven Things to Know About a Report of Findings

Talking About Acupuncture

Acupuncture marketing

The world is split into two kinds of people: those who are able get up and give a talk, and those who can’t. I understand that there are many of you out there who would rather spend the night in a snake pit than get up in front of a room full of people and talk. For those who would rather sleep with snakes, this post is for you.

The reality is that giving a talk about acupuncture is a great way to build . . . → Read More: Talking About Acupuncture

Insights on a New Practitioner

Minneapolis Acupuncture Clinic

We now have a Rolfer sharing our acupuncture clinic. Jennifer is just now finishing her final certification and is beginning to build her practice from scratch. It’s a major career change for her, and for me it brings back a lot of the memories and struggles that I had starting my own practice years ago.

Watching Jennifer go about building a clientele has actually given me new insights into some of the things that I should have done, some things I did right, and . . . → Read More: Insights on a New Practitioner

Keep Your Door Open

Minneapolis Acupuncture clinic

I love my work as an acupuncturist, and while it’s a mixed blessing, I really enjoy seeing patients who haven’t been into the clinic for a couple of years. Good, because I really like the people I work with and am happy to see them again (and it fills my schedule). Bad, because they’re calling because something’s up with their health.

The idea is that your patients will get better after a course of treatment and go away to live their lives a little . . . → Read More: Keep Your Door Open

Avoid the Summer Slump: Top Six Tips

Six Tips for Marketing Your Acupuncture Practice

It seems to happen in my acupuncture practice every summer. For a couple of weeks, my phones quit ringing and I have some empty spots in my schedule. This tends to happen right after Memorial Day, but picks up again in July.

I have learned not to take it personally, and to accept that my patients’ minds are on vacation, school aged kids at home, and family picnics. I have also come to trust that my patient load will pick up. However, that doesn’t . . . → Read More: Avoid the Summer Slump: Top Six Tips

Eight Things a Practice Coach Can Do for You

Eight Things a Coach Can Do for Your Practice

In the early years of my acupuncture practice I briefly worked with a coach. My practice wasn’t growing as quickly as I thought it should be, so I got some help. After getting some initial information, my guy was able to quickly point out an inconsistency in how I was working that when fixed, made all the difference in the world.

Over the years, I have been on the other side of the equation, providing insights and coaching to clients, colleagues, and the soon-to-be . . . → Read More: Eight Things a Coach Can Do for Your Acupuncture Practice

Seven Ways to Avoid Burnout

Seven ways to avoid burnout

In every profession, burnout can suck your soul dry, and the practice of acupuncture is no exception. We all have those days when the hours feel long, our patients are needy, and we arrive home late and exhausted. Too many of those days, or even too many days without a break, and you’re on the road to being toasted.

I’ve been close to full meltdown a couple of times, and know it’s happening when my love for practicing acupuncture feels stale. My enthusiasm drops, . . . → Read More: Seven Ways to Avoid Burnout