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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.


Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

Top Ten Acupuncture Practice Building Tips

Lately I find myself making a lot of lists…things like my most memorable meals, the most interesting places I’ve visited, things I still want to do, and all of the good things for which I’m grateful. While I’m in this list-making mode, I decided to create a list in this post of my best acupuncture practice building tips. This is based on the best advice I’ve ever received, or those painful lessons learned the hard way. Regardless of how they were learned, these are . . . → Read More: Top Ten Acupuncture Practice Building Tips

Acupuncturists: There are Apps for That!

http://completetcm.com

When I was an acupuncture student, I used all kinds of tricks to remember diagnoses, patterns, herbs, and formulas.  I devised funny little songs, images, creative scenarios, flash cards, and even noises to help me remember the layers and layers of knowledge that we were supposed to know.  What I would have liked is all that information in one place, without carrying a complete library around with me.

Well, now that information exists in the form of three apps developed by Complete TCM.  Full . . . → Read More: Acupuncturists: There are Apps for That!

Seven Things to Know About a Report of Findings

Over the years in my acupuncture practice I have struggled to find effective ways to present my findings and treatment plan to my acupuncture patients. This struggle is punctuated by drawers of archived files of patients who came for only one or two treatments, never to return. I have tried many different formulas of reporting my findings from simply explaining the Chinese diagnosis to providing a written formal report. After many failed attempts, I finally settled on a sweet spot that seems to be . . . → Read More: Seven Things to Know About a Report of Findings

Keep Your Door Open

Minneapolis Acupuncture clinic

I love my work as an acupuncturist, and while it’s a mixed blessing, I really enjoy seeing patients who haven’t been into the clinic for a couple of years. Good, because I really like the people I work with and am happy to see them again (and it fills my schedule). Bad, because they’re calling because something’s up with their health.

The idea is that your patients will get better after a course of treatment and go away to live their lives a little . . . → Read More: Keep Your Door Open

Gaining the Trust of Your Acupuncture Patients

Acupuncture Clinic Marketing

I get all kinds of feedback from my acupuncture patients, mostly about how they’re doing.  However, from time to time, I get feedback on how I’m doing, and one of the best things a patient can tell me is that they trust me. It happens frequently when I’m talking about trying something new, switching up a treatment plan, or adding herbs or some other modality to their care. After I have explained my suggestion for their treatment, I know I’ve done well when they . . . → Read More: Gaining the Trust of Your Acupuncture Patients

The Importance of Educating Your Acupuncture Patients

The Chinese Way to Better Health

Several years before I had become a practitioner of Chinese medicine, I sought out the services of an acupuncturist.  This particular practitioner was actually a chiropractor who performed acupuncture, but it was long before I knew to ask about credentials and training hours.

This particular practitioner kept me waiting in his exam room for what felt like a really long time.  There were no books or magazines—just a table, chair and a five-phase wall chart.  After waiting for the better part of a half . . . → Read More: The Importance of Educating Your Acupuncture Patients

Your Acupuncture Clinic: Insurance Provider or Cash Practice?

Acupuncture clinic: insurance provider or cash practice?

I’ve been in practice as an acupuncturist for over eight years.  I share clinic space with Shelley, who is also an LAc.  We both have cash practices, and from time to time Shelley and I revisit the conversation about whether or not we should accept insurance payments.

This past week I read an article in the Pacific College of Oriental Medicine newspaper that strengthened our decision to remain a cash practice.  (From the Trenches: The Case for Insurance; Oriental Medicine, Spring 2012 p. 9)  Interestingly the author, Jennifer Moffitt, . . . → Read More: Your Acupuncture Clinic: Insurance Provider or Cash Practice?

Seven Things My Patients Have Taught Me

Like most acupuncture schools in the United States, the one I attended had a large number of Chinese instructors on staff. I learned much of what I know from these teachers, both about Chinese medicine and about learning in general.

Whenever I came across one of these instructors who had some spare time, they were reading books about Chinese medicine. This was surprising to me; didn’t they know it all? They were the experts.

Obviously you can never know it all, and learning shouldn’t . . . → Read More: Seven Things My Patients Have Taught Me

A Very Good Day

Last Friday I had a very good day. It began with an email from a patient I had treated on Thursday. Her message was short; she said that after having a headache for the better part of a week, it was finally gone after her treatment.

Mid morning, I saw a lovely young woman with whom I had been working for about two months. She was trying to get pregnant, and after three unsuccessful IVF procedures, she had decided to try acupuncture before her . . . → Read More: A Very Good Day