In the early years of my acupuncture practice, the holiday season was like the kiss of death for my appointment book. It seemed like every single patient forgot I existed. Over the years, I’ve learned a couple of things. One is that I shouldn’t take it personally; people are preoccupied. The other, more important thing is that there are a number of things that you can do to keep your patient numbers steady during this time of year. Here are a few ideas and . . . → Read More: Keep Your Practice Healthy Through the Holidays
During my last year of acupuncture school, my fellow students and I spent a lot of time being confused about not only what we would do once we graduated, but also how we would do it. This was about fifteen years ago, when my choice on graduating was pretty much to open my own clinic or…open my own clinic. There weren’t many of the hospital and clinic jobs that exist today, and very few existing acupuncturists had grown enough yet to hire a second . . . → Read More: Reaching Critical Mass in Your Acupuncture Practice
I’m a problem solver. If something’s wrong or needs fixing, I’m your person. I like to figure out a plan and then put the plan into motion. When I started my acupuncture practice fourteen years ago, I figured that building a clientele just meant working smart and working hard. In those early years, I gave a lot of talks, participated in health fairs, wrote a lot of free articles, and never said no to any networking opportunities.
I felt that if my schedule wasn’t full, . . . → Read More: Is Letting Go the Key to Success?
Your new acupuncture practice is up and ready to roll. You’ve found a great space to rent, have equipped yourself with table, needles, and office supplies. Or maybe you’re clinic has been open for a while. You’re ready for the phone to start ringing so you can help people feel better. Unfortunately, you’re faced with one of the toughest challenges for practitioners everywhere–how to get new patients into your clinic? Fifteen or twenty years ago it may have been as simple as a yellow . . . → Read More: Four Acupuncture Marketing Strategies for Getting Found Online
Lately I find myself making a lot of lists…things like my most memorable meals, the most interesting places I’ve visited, things I still want to do, and all of the good things for which I’m grateful. While I’m in this list-making mode, I decided to create a list in this post of my best acupuncture practice building tips. This is based on the best advice I’ve ever received, or those painful lessons learned the hard way. Regardless of how they were learned, these are . . . → Read More: Top Ten Acupuncture Practice Building Tips
The world is split into two kinds of people: those who are able get up and give a talk, and those who can’t. I understand that there are many of you out there who would rather spend the night in a snake pit than get up in front of a room full of people and talk. For those who would rather sleep with snakes, this post is for you.
The reality is that giving a talk about acupuncture is a great way to build . . . → Read More: Talking About Acupuncture
It seems to happen in my acupuncture practice every summer. For a couple of weeks, my phones quit ringing and I have some empty spots in my schedule. This tends to happen right after Memorial Day, but picks up again in July.
I have learned not to take it personally, and to accept that my patients’ minds are on vacation, school aged kids at home, and family picnics. I have also come to trust that my patient load will pick up. However, that doesn’t . . . → Read More: Avoid the Summer Slump: Top Six Tips
I love questions and comments from other acupuncturists! This one came in from James L. this week:
I love your website and I probably read all your articles! I am currently a massage therapist and soon to be an acupuncturist. I’ve been in the health care field for a couple of years and planning to open my very own clinic soon! I was wondering if you had any wise advice for me. I’m trying to connect with other acupuncturists online to see . . . → Read More: Lessons Learned from Opening My Acupuncture Clinic
I get calls from time to time from people I don’t know. They’re friends of friends, or someone who heard about me because I’ve written a book. They’ve written a book too, or they’re thinking about it, but their story is the same; they want to know if they should publish their book themselves.
My goal has never been to write a best seller. In fact, I didn’t really set out to write a book at all; it really evolved from a lack of . . . → Read More: Should You Self-Publish Your Book?
Should you write a book? A few years ago, I wrote a book about acupuncture, and I’m glad I took the time to do it. Unfortunately, there are lots of people who have a book in them that never get it down on paper.
I met one of those people about ten years ago, while I was attending a friend’s birthday party. It was a large event, and as part of the entertainment, the hosts had hired a woman who told fortunes. Everyone in . . . → Read More: Why You Should Write a Book