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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.

Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

Blogging to Build Your Acupuncture Practice

Many acupuncturists and complimentary care providers will admit that they’re uncomfortable with the idea of marketing. Most have chosen their profession because they want to help people, not because they want to run a business or sell their services. A few even ignore marketing altogether, but doing so severely limits their ability to run a successful practice.

The reality is that marketing doesn’t necessarily mean that you have to buy expensive ads or do a hard sell. There are a number of ways to convey the value of what you offer to prospective patients; one of which is to write a blog.

How blogging can build your acupuncture practiceI know, I know, you may be thinking that you can’t write or it takes too much time or you don’t know how to get it onto your website or you don’t know what to say or…the list is endless. But before you dismiss blogging altogether, consider what it can do for you and your business:

-Most people who visit your website are in pain or have symptoms that they want gone. They want to know if you can help them. Your blog can answer that question by telling prospective patients about the conditions your treat and how you treat them.

-Your blog can establish you as an expert in your field. It’s human nature for patients to want to go to the best practitioner available, and your articles and posts show readers that you know what you’re talking about and suggest that you’re good at it, too.

-Prospective patients are a little hesitant going to a new practitioner they’ve never met. Your blog acts as a stepping stone into your practice because it allows them to get an idea of who you are. Your writer’s voice, the stories you share, your sense of humor, and your compassion can all come through in your posts.

-A blog is educational. If you have consistently good information, you will attract an audience of readers who may visit your website over and over again. When they’re ready for acupuncture, they’ll be thinking of you.

-Continually adding good content is good for the health of your website. One of the criteria Google looks for when determining page ranking is how often good quality, useful information is added to your site.

-Giving the world information before you ask for anything in return is just good business. It shows that have knowledge and the generosity to share that knowledge with the world.

-A blog allows you to tell your story. A good brand starts with a creation story. Why you do what you do, your philosophy, and your personal point of view are all an important part of who you are as a practitioner. Being real and telling your story makes you more human online and more approachable.

-Blogging is free. ‘Nuf said.

It’s true that writing a blog post takes a little time, but the upside is that it forces you to organize your thoughts before committing it to the internet. A couple of do’s: be sure to proofread anything you post, or better yet, have a trusted friend or colleague read what you write. The last thing you want is a rant or an incoherent string of consciousness with missing words and spelling mistakes. Aim for a word count of about 500 to 800 words, and use bullet points and subheadings help break up your text. If you truly can’t pull together a couple of well-written paragraphs, get help. There are people who can write or edit your posts so the final product is professional and informative. (I can help with this, just contact me.)

The bottom line is that people looking for your services aren’t nosing through the yellow pages anymore. They’re looking online and they want to know straight up if you can help them with their particular problem. Your blog can bring them to your website, give them the answers they need, and ultimately bring them to your door.


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