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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.


Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

Keep Your Practice Healthy Through the Holidays

In the early years of my acupuncture practice, the holiday season was like the kiss of death for my appointment book. It seemed like every single patient forgot I existed. Over the years, I’ve learned a couple of things. One is that I shouldn’t take it personally; people are preoccupied. The other, more important thing is that there are a number of things that you can do to keep your patient numbers steady during this time of year. Here are a few ideas and tips to keep your appointment book robust during the holidays:

-Send out a patient newsletter with a holiday theme. Include articles such as how to handle holiday stress, dietary strategies, and winter health.

-Be sure to remind your patients that they can use their Flexible Spending Accounts or Health Savings Accounts to pay for acupuncture. They usually need to allocate fundAcupuncture practice tipss for next year in December. In addition, some patients who have these accounts may need to use up money in these accounts by year end.

-Create a handout with your favorite Chinese food therapy recipes for winter health or strengthening their Chinese Kidney. Leave a stack in your waiting room.

-Talk to your patients about how Chinese medicine can help strengthen their Spleen and offset the sugar overload that comes with the holidays.

-Do a blog post or newsletter article on how auricular acupuncture can help with addictions. (See sugar overload, above).

-Send out holiday cards or postcards. Thank your patients for being a part of your practice.

-Take advantage of the New Year. Many of your patients will be trying to make healthy changes. Let them know that you’re their go to person for treatment, support, and suggestions.

-The New Year is a good time of year to remind all of your patients of the importance of exercise. Not only is physical activity good for cardiopulmonary health, digestion, bone health, etc., but it also is a great way to regulate the flow of Qi and soothe emotions in Chinese medicine.

-While you may be tempted to just close down over the holidays, remember that many people take time off from work during that time, and some will want to come in for a treatment. Be sure to post your holiday hours online and in your reception area.

-Finally, don’t panic. Remember that your practice ebbs and flows, and the holidays are a funky time of year—you might stay busy, but you might not. Just rest assured that once the holidays are over, it will be business as usual again in short order.

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