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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.


Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

Acupuncture for Your Practice

I have always been a big fan of the idea that many small changes yield big results. It’s a philosophy I discuss with my patients on a daily basis. I don’t believe that there is one single reason that a person gets sick; it’s more like a perfect storm of factors that bring most patients to my door. Likewise, it is usually not one single remedy that makes them better. It is a combination of small things like acupuncture combined with herbs, better sleep, stress reduction, dietary changes, and any other tweaks that I think will help, that sets a patient on the road to healing.

Acupuncture itself is a combination of small needle pricks to create greater change. In fact, the term acupuncture has been co-opted by other professionals, including city planners. They have coined the phrase urban acupuncture as a philosophy of incorporating many small changes within a city to effect greater results.

Acupuncture for your Acupuncture PracticeLately, I have been doing a little acupuncture on my own acupuncture practice. I have made a couple of small changes that have made a difference in my patient numbers and my own enjoyment. Among them:

-About 18 months ago, I began confirming my patients’ appointments for the following day. For so many years, I was against it–my thinking was that my patients saw the importance of their time with me and would show up for their appointment. The reality is that people are busy, their schedule gets mixed up, and sometimes they flat out forget. Confirming my appointments the day prior has reduced my no shows to…uh, zero.

-I actually began to work less. That’s right, I made myself less available by one day a week. The surprising result was that I got busier. My patients found that they had to book ahead to get into see me at the time they wanted. I actually started seeing more patients each week by working one day less.

-I mixed things up. I very quickly got bored with working less. The reality is that if I have to get up in the morning and do something, I choose acupuncture. So, rather than add a day back in at my own clinic, I began treating patients on that free day at a very lovely, integrative, high-end health club. I am treating a different clientele in a different space, and it keeps life interesting, it keeps things fresh, and it keeps me on my toes.

-I became more focused on acupuncture and got help with some of the other details. For my practice partner, help came in the form of someone doing her payroll. For me, it was getting help with our online presence. I like to write about Chinese medicine and health, and continue to do so, but I got some help with social media. I still post to facebook, twitter, and Google+, but trying to keep up with it daily was beyond me. If you don’t have the time or don’t love doing something, hire an expert and free up your time for the stuff you do love.

It has been said that the definition of insanity is doing the same thing over and over and expecting different results. I used to think that it would take an overhaul to get my practice of acupuncture to a place where it made me completely happy. The reality is that it may only take a few small tweaks–acupuncture for your practice–to make all the difference.

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1 comment to Acupuncture for Your Practice

  • So much great advice packed into a small article. I agree about confirming people’s appointments. I used to feel that my patients are adults, they don’t need babysitting and constant reminders. But you’re right, people are simply busy and appreciate a reminder. My no-shows have also plummeted since using email reminders. And how fascinating that you have more patients since you condensed your days at that location – talk about the scarcity principle at work! Glad that brought about new opportunities for you as well in the form of the health club.