Many years ago, when I first started practicing acupuncture and Chinese medicine, I met with a retired marketing expert who volunteered through the SCORE program of the Small Business Administration. I had just picked up my first business cards and brochures as a practitioner, and I was pretty excited. I brought them to my meeting with the marketing guy, and he was appalled. To his way of thinking, they were all wrong, and he didn’t mince words.
I was crushed. I had spent the better . . . → Read More: How Do You Talk About Acupuncture?