When I first opened my acupuncture clinic ten years ago, one of the first things I did was create a brochure for the clinic. I spent a lot of time and column space explaining the meridians, the body’s natural balance, and the free flow of energy of this lovely ancient medicine.
Around the time that the brochures were printed and delivered, I had an appointment with a SCORE mentor, who specialized in marketing. SCORE is a non-profit organization supported by the Small Business Administration, in which . . . → Read More: Keeping It Seriously Simple