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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.


Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

Year End Review for Your Acupuncture Practice

The year 2012 is almost over, and if the Mayan calendar is wrong, you’ll need to do a little planning for 2013. At the end of each year, or during the first week of January, my clinic partner and I meet for a couple of hours to Year end review for your acupuncture practicereview the year just ending and plan for the coming one. Every year this little confab is very enlightening and sets our course not only for the new year, but often for several years into the future. If you choose to do this kind of year-end review, here are some of the topics you may want to consider:

-What went well in the past year? Did your practice grow in terms of income and patient numbers? Did you want it to? Were your expenses in line? What were your triumphs or pleasant surprises during the past year? What aspects of your practice felt really good?

-What were your challenges? What things felt difficult or frustrating? What are the things that could be better for you and your practice? Again, you may want to consider income, expenses, and patient numbers.

-Is your practice still in line with your vision? Are you working in the practice that you imagined for yourself? Are you busy enough/too busy/getting burned out? Have you made concessions that aren’t in synch with your vision?

-How many new patients came to you in the past year, and how did they hear about you? This is important for a couple of reasons. First, how patients find you gives you some clear directions for how to market. If they’re finding you online, spend your marketing time and money on your website. If it’s through networking, do more of that. Second, your source of new patients tends to change over time. In the early years of a practice, new patients tend to come from external sources (things outside of your practice). Over time, a good percentage of your new patients should be coming from patient referrals. If that’s not happening, take a look at how you can market better with your existing patients.

-What trends have you noticed in the past year? Things change, both in your clinic and in the acupuncture profession. Are you on top of what’s changing and can you take advantage of opportunities?

-What changes need to be made? Is it time to hire an office assistant? Have you outgrown your space? Do you need a new computer or other piece of office equipment? Are you ready to take on a clinic partner? Now is a good time to seriously think about these possibilities.

-What are your goals for the coming year? Visualize what you want for 2013. Create some goals based on your vision. Make a list of action steps that need to happen for you to achieve your goals, and get busy! If the world doesn’t end, you’ll have a plan.

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