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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.

Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

Why Your Brand As An Acupuncturist Is Important

If you work in your own acupuncture practice, you may have heard that as a small business owner, you need to have a strong brand. Many people think of Your acupuncture clinic branda brand as a logo or a household name, such as Coke, Nike, or Kleenex. Others may think of people who are strongly branded, such as Oprah or Lance Armstrong. But as a the owner of an acupuncture clinic, why would you possibly need a strong brand? The answer is simple: your brand is what sets you apart from the crowd. Here are a few things to think about as you build your own strong brand:

-First, your brand is not what necessarily what you think it is; it’s more about your clients’ perception of you, your clinic, and what you do. Your brand is defined by your relationship with the people you serve. You may think that your niche is treating people with sports injuries, but your patients may think of your clinic as a place they go to relax, find a little quiet and balance, and get their knee worked on.

-Your brand is what makes you unique. There are lots of acupuncturists out there, but what makes you different? Your uniqueness may be your specialty, but it usually goes beyond that. What do people get from coming to you that they can’t find anywhere else? Is it your plan for home care or dietary advice? Is it the cupping, Gua Sha, or the educational information you offer? Your clinic itself is usually part of what makes you different–is it an oasis of relaxation, a community gathering place, or a haven for local runners?

-Your brand must be relavant–meaning your differences need to matter. Specializing in fertility in an area with mostly older residents is a tough sell. A community clinic is a great idea, but in an upscale neighborhood, it may not resonate very well with the people living there. Similarly, an expensive upscale clinic may struggle in a working class neighborhood. A very narrow specialty in a rural area is not relevant to most of the people who might use your services. It’s important to remember that what makes you different needs to be something that’s important to your clients.

-You need to do what you do consistently to build a strong brand. What you offer, the flow through your clinic, how you talk about your medicine, your hours–everything that you do needs to be consistent. Your clients will come to expect those things every time they visit you–it actually becomes part of your brand.

-While this may seem like the obvious, you need to be competent. While most patients can’t tell the difference between a good dentist and a great one, most can spot an incompetent one. The same goes for acupuncture–you need to deliver. If you say you can help someone with their back pain, you need to get results–at least most of the time. Take the classes you need, read up on your complicated cases, and talk with other practitioners–whatever it takes to be at the top of your game.

-A strong brand gives your patients something to talk about. If you do what you do effectively, consistently, and in a unique way, your patients will tell others. They’ll tell their friends, family, and co-workers about how you helped them, why you’re different, and why you matter.

A brand is not just for the big guys–it can help your practice grow and make you unforgettable.


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