Almost ten years ago, I began my practice with the idea that I would treat anybody who called or came in the door of my acupuncture clinic. My marketing message was pretty generic because I wanted to cast a wide net. I was afraid that potential patients would think I didn’t treat their particular condition. About two years into my practice however, I found that I was attracting mostly patients with mental health conditions, people with digestive problems, and women with hormonal issues, like . . . → Read More: Should You Specialize?