I spent a couple of hours at a very fun party in downtown Minneapolis a couple of weeks ago. It was to celebrate a dear friend’s anniversary of ten years in business. The food was unique and delicious, the drinks were abundant, and the band was a lot of fun. I spent much of the evening schmoozing with friends, overeating, and listening to the band. However, at a certain point, about three hours into the bash, I was done. I’d had enough; I needed . . . → Read More: Acupuncture Practice Marketing for Introverts
I’ve been in practice as an acupuncturist for over eight years. I share clinic space with Shelley, who is also an LAc. We both have cash practices, and from time to time Shelley and I revisit the conversation about whether or not we should accept insurance payments.
This past week I read an article in the Pacific College of Oriental Medicine newspaper that strengthened our decision to remain a cash practice. (From the Trenches: The Case for Insurance; Oriental Medicine, Spring 2012 p. 9) Interestingly the author, Jennifer Moffitt, . . . → Read More: Your Acupuncture Clinic: Insurance Provider or Cash Practice?
About a month ago, I received a call from a man who was selling advertising in a small magazine. The magazine would be distributed free of charge to customers at two Whole Foods stores in my area. This intrigued me because the health-conscious people who shop at Whole Foods tend to be a good target market for acupuncturists.
My practice partner, Shelley, and I agreed to meet with this gentleman for a few minutes. When he came, he showed us the publication, told us . . . → Read More: Is Print Advertising a Good Idea?