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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.


Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

Acupuncture Marketing for Introverts

Intention in building your acupuncture practice

I spent a couple of hours at a very fun party in downtown Minneapolis a couple of weeks ago. It was to celebrate a dear friend’s anniversary of ten years in business. The food was unique and delicious, the drinks were abundant, and the band was a lot of fun. I spent much of the evening schmoozing with friends, overeating, and listening to the band. However, at a certain point, about three hours into the bash, I was done. I’d had enough; I needed . . . → Read More: Acupuncture Practice Marketing for Introverts

Your Acupuncture Clinic: Insurance Provider or Cash Practice?

Acupuncture clinic: insurance provider or cash practice?

I’ve been in practice as an acupuncturist for over eight years.  I share clinic space with Shelley, who is also an LAc.  We both have cash practices, and from time to time Shelley and I revisit the conversation about whether or not we should accept insurance payments.

This past week I read an article in the Pacific College of Oriental Medicine newspaper that strengthened our decision to remain a cash practice.  (From the Trenches: The Case for Insurance; Oriental Medicine, Spring 2012 p. 9)  Interestingly the author, Jennifer Moffitt, . . . → Read More: Your Acupuncture Clinic: Insurance Provider or Cash Practice?

Is Print Advertising a Good Idea?

Is print advertising a good idea?

About a month ago, I received a call from a man who was selling advertising in a small magazine.  The magazine would be distributed free of charge to customers at two Whole Foods stores in my area.  This intrigued me because the health-conscious people who shop at Whole Foods tend to be a good target market for acupuncturists.

My practice partner, Shelley, and I agreed to meet with this gentleman for a few minutes. When he came, he showed us the publication, told us . . . → Read More: Is Print Advertising a Good Idea?