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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.


Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

My Favorite Books on Marketing Your Acupuncture Practice

Each of you has a personal story about how your acupuncture practice came into being, along with a history of its successes and struggles. A very short version of my story is that when I opened my clinic almost a decade ago, I was shocked(!!) that I wasn’t instantly booked up with patients. Back when I graduated from acupuncture school, I believed that if I built it, they would come. Only they didn’t–at least not right away.

I spent a couple of years floundering with ways to get people through my doors. Then one day my accountant invited me to a meeting of small business consultants, where a guy by the name of Mark LeBlanc spoke on marketing your small business. I consider that day a turning point, because after that I got busy doing a number of things differently. One of those things was reading what the experts had to say about building and marketing my practice.

Below is a list of some of the books that have been pivotal in helping me build my practice and attract new patients. They may help you, too.

Growing Your Business by Mark LeBlanc

When I heard Mark speak, he gave everyone in the room (it was a smallish group) a copy of his book. He also led the group through a couple of exercises that I found to be life-changing. As I said above, Mark’s presentation and his book made me get serious about marketing myself and my practice. I got off my butt and began to work smarter.

Building Your Ideal Private Practice and Twelve Months to Your Ideal Private Practice: A Workbook by Lynne Grodsky

These two are probably the best books I have read on problem solving and building a successful practice. Even though Lynn is a psychology therapist, I felt as though she spoke directly to me. She addressed specific problems, difficulties, and funky thinking that I had about accepting money from my patients, the ebb and flow of my practice, and she offered ways to come up with practical solutions for my specific issues. Highly recommended.

Points for Profit by Honora Wolfe, Eric Strand, and Marilyn Allen

This one is a required text by dozens of acupuncture schools for their practice management classes. Written just for acupuncturists, it’s a comprehensive book on starting, building, marketing, and (new chapter!) selling your acupuncture practice. This comes with support in the form of a companion website, forms to download and Honora’s blog. I’ve heard Honora speak on marketing and read her book. Honora is inspiring, supportive, and accessible.

Attracting Perfect Customers: The Power of Strategic Synchronicity by Stacey Hall and Jan Brogniez

This is one of the earlier books that I read about attracting patients to my practice. I had never thought about who exactly I wanted to see; I just wanted pretty much anybody to make an appointment. By reading this book, I began to spell out who it was I wanted to invite into my practice and what kinds of conditions I wanted to treat. By defining my perfect patient, I began to understand why some patients seemed to suck my energy while others were a breath of fresh air, regardless of what condition I was treating. This one is by my bedside for a reread.

The Art of Practice Management for Acupuncture Health Care Practices by Cynthia Bestani

This is probably the first book on acupuncture practice management I read. It is comprehensive and detailed, which is a strength and weakness. At the time I read it, it was overwhelming, but now as I look back through the book, it contains a goldmine of information. This book covers everything: what to charge, location, operating systems, personnel, insurance, legal ramifications, building networks, marketing, as well as the inner game and the Qi of your practice.

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2 comments to My Favorite Acupuncture Practice Marketing Books

  • Another book I’ve found is Making Acupuncture Pay. It is helpful for providing realistic expectations for recent graduates. There is a website as well, MakingAcupuncturePay.com. He gives free advice and has some interesting questions and answers in the forum section.

    • Lynn Jaffee

      Thanks! I checked out the site; it has some really good information and different ways of making your acupuncture practice more successful.