Each of you has a personal story about how your acupuncture practice came into being, along with a history of its successes and struggles. A very short version of my story is that when I opened my clinic almost a decade ago, I was shocked(!!) that I wasn’t instantly booked up with patients. Back when I graduated from acupuncture school, I believed that if I built it, they would come. Only they didn’t–at least not right away.
I spent a couple of years floundering . . . → Read More: My Favorite Acupuncture Practice Marketing Books
Back when I was in acupuncture school, I remember one of my instructors telling the class that we should never, ever give away our services as acupuncturists. She felt that as health professionals, we should never perform acupuncture for free.
Over the years that I have been practicing acupuncture, I have come to disagree with that statement. I believe that there are circumstances when it’s totally appropriate to treat people for free. Yes, we acupuncturists are health professionals, but we also work outside . . . → Read More: Should You Give Your Acupuncture Services Away for Free?