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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.


Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

My Favorite Books on Marketing Your Acupuncture Practice

Each of you has a personal story about how your acupuncture practice came into being, along with a history of its successes and struggles. A very short version of my story is that when I opened my clinic almost a decade ago, I was shocked(!!) that I wasn’t instantly booked up with patients. Back when I graduated from acupuncture school, I believed that if I built it, they would come. Only they didn’t–at least not right away.

I spent a couple of years floundering . . . → Read More: My Favorite Acupuncture Practice Marketing Books

Should You Give Your Acupuncture Services Away for Free?

Back when I was in acupuncture school, I remember one of my instructors telling the class that we should never, ever give away our services as acupuncturists. She felt that as health professionals, we should never perform acupuncture for free.

Over the years that I have been practicing acupuncture, I have come to disagree with that statement. I believe that there are circumstances when it’s totally appropriate to treat people for free. Yes, we acupuncturists are health professionals, but we also work outside . . . → Read More: Should You Give Your Acupuncture Services Away for Free?