This past week I had a little mishap at the grocery store. Actually, it was outside the grocery store, but definitely a mishap. I had just finished a fairly hefty shopping trip at Trader Joe’s. I had paid, and was wheeling my four (recycled) bags of groceries to the car. My son was with me, and occasionally the perfect gentleman, he was pushing the cart.
As we crossed the parking lot, the front end of our shopping cart was swallowed up by a large . . . → Read More: Be Memorable
As an acupuncturist, I am frequently asked how I came to have this somewhat unusual occupation. My patients and the people I meet want to know why I chose acupuncture. I have come to realize that every time this question comes up, I am being presented with a huge opportunity.
When I’m asked how I came to be an acupuncturist, I am really being asked for my creation story. Essentially, my creation story encompasses much more than why I chose to be an acupuncturist.
Not . . . → Read More: Use Your Story to Build Your Brand