When I was a new acupuncturist, one of my marketing strategies was through health fairs. Early on, my practice partner, Shelley, and I paid to have a booth or table at local health fairs. Later, we learned that just attending these fairs also paid off in meeting both prospective patients and referral partners.
At one such event, Shelley and I met a chiropractor who had a clinic right across the highway from ours. We talked a little and agreed to follow up at a . . . → Read More: First Impressions Do Count
One of the most important concepts in marketing your acupuncture practice is that prospective patients look at your marketing materials primarily to find out if you can help them with their specific problem. Your education, location, and treatment philosophy will be important later, but the first piece of information that you need to convey is that you can make a prospective patient feel better.
As you market yourself and your practice, you’ll likely find yourself having to develop language and text for all kinds . . . → Read More: Your Marketing Message
Like most acupuncture schools in the United States, the one I attended had a large number of Chinese instructors on staff. I learned much of what I know from these teachers, both about Chinese medicine and about learning in general.
Whenever I came across one of these instructors who had some spare time, they were reading books about Chinese medicine. This was surprising to me; didn’t they know it all? They were the experts.
Obviously you can never know it all, and learning shouldn’t . . . → Read More: Seven Things My Patients Have Taught Me