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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.


Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

First Impressions Do Count

When I was a new acupuncturist, one of my marketing strategies was through health fairs. Early on, my practice partner, Shelley, and I paid to have a booth or table at local health fairs. Later, we learned that just attending these fairs also paid off in meeting both prospective patients and referral partners.

At one such event, Shelley and I met a chiropractor who had a clinic right across the highway from ours. We talked a little and agreed to follow up at a . . . → Read More: First Impressions Do Count

Your Marketing Message

One of the most important concepts in marketing your acupuncture practice is that prospective patients look at your marketing materials primarily to find out if you can help them with their specific problem.  Your education, location, and treatment philosophy will be important later, but the first piece of information that you need to convey is that you can make a prospective patient feel better.

As you market yourself and your practice, you’ll likely find yourself having to develop language and text for all kinds . . . → Read More: Your Marketing Message

Seven Things My Patients Have Taught Me

Like most acupuncture schools in the United States, the one I attended had a large number of Chinese instructors on staff. I learned much of what I know from these teachers, both about Chinese medicine and about learning in general.

Whenever I came across one of these instructors who had some spare time, they were reading books about Chinese medicine. This was surprising to me; didn’t they know it all? They were the experts.

Obviously you can never know it all, and learning shouldn’t . . . → Read More: Seven Things My Patients Have Taught Me