Last Friday I had a very good day. It began with an email from a patient I had treated on Thursday. Her message was short; she said that after having a headache for the better part of a week, it was finally gone after her treatment.
Mid morning, I saw a lovely young woman with whom I had been working for about two months. She was trying to get pregnant, and after three unsuccessful IVF procedures, she had decided to try acupuncture before her . . . → Read More: A Very Good Day
A few years ago, I treated a Gary for golfer’s elbow, which is pretty much the same thing as tennis elbow, but it afflicts golfers. Gary was going on a golfing vacation in about ten days, and wanted to play without pain. I treated Gary’s elbow three times prior to his trip, and he improved to a point where I told him he was done and could go play golf.
I never heard another word from Gary until about a year ago, when I . . . → Read More: Get Well Soon
Here’s my yellow pages story: The first year we opened our clinic, we paid for a very small ad in one of the local yellow page directories. It cost us a little bit, but we made our monthly payments, and felt like we had our bases covered.
Over the course of that year, I don’t think we had anyone call from our ad in the directory. When the yellow page directory salesperson contacted us for the next year, we told him exactly that. His . . . → Read More: Should You Advertise?