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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.


Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

Sometimes You Just Need to Let Go

When I was building my practice, this happened to me more than once:  A new patient would call to set up an appointment and leave a message.  (I don’t have an office assistant, but return all of my calls within the hour—usually less.)  Anyhow, I’d write their name and number on a Post-it note and return their call.  If I didn’t reach them, I’d leave a message and keep the Post-it for awhile.  If after a few days they hadn’t called back, I might . . . → Read More: Sometimes You Just Need to Let Go

Netiquette: Thirteen Tips for Successful Networking

There is nothing worse than going to a business luncheon and being seated next to some guy droning on about insurance or financial planning or whatever.  You have no interest in his stuff, yet you’re enduring this snoozefest because you believe that it’s how you network, right?  Well, maybe not.

Networking can be a great way to build your acupuncture practice, but it should be fun, and you should have a little something in common with your networkees.  You should click.  That’s not to . . . → Read More: Netiquette: Thirteen Tips for Successful Networking

Why Patients Don't Come Back

Do you ever wonder about that woman you treated twice who never came back?  Or how about that guy who was going to call you to set up his next appointment but he never did?

If every person who ever walked through your clinic door called you whenever they had aches and pains or insomnia, you would never need to market again.  But the reality is that many patients don’t come back, and most of the time you don’t know why.

Sometimes, however, you . . . → Read More: Why Patients Don't Come Back