When I was building my practice, this happened to me more than once: A new patient would call to set up an appointment and leave a message. (I don’t have an office assistant, but return all of my calls within the hour—usually less.) Anyhow, I’d write their name and number on a Post-it note and return their call. If I didn’t reach them, I’d leave a message and keep the Post-it for awhile. If after a few days they hadn’t called back, I might . . . → Read More: Sometimes You Just Need to Let Go
There is nothing worse than going to a business luncheon and being seated next to some guy droning on about insurance or financial planning or whatever. You have no interest in his stuff, yet you’re enduring this snoozefest because you believe that it’s how you network, right? Well, maybe not.
Networking can be a great way to build your acupuncture practice, but it should be fun, and you should have a little something in common with your networkees. You should click. That’s not to . . . → Read More: Netiquette: Thirteen Tips for Successful Networking
Do you ever wonder about that woman you treated twice who never came back? Or how about that guy who was going to call you to set up his next appointment but he never did?
If every person who ever walked through your clinic door called you whenever they had aches and pains or insomnia, you would never need to market again. But the reality is that many patients don’t come back, and most of the time you don’t know why.
Sometimes, however, you . . . → Read More: Why Patients Don't Come Back