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About Acupuncture Practice Insights

Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.

However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.

Want more information on acupuncture, Chinese medicine, and your health? Then head on over to...

Acupuncture Health Insights

simple steps book

The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.

Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture.

An Initial Consultation is a Beautiful Thing

The other day, I got a call from a prospective patient.  It was a woman who was suffering from tinnitus, who had never had acupuncture before.  She initially sent an email from the contact form on our clinic site.  I responded that the best way to proceed would be to set up a time for a free half hour consultation.

Shortly after the email exchange, she called our clinic, and I spoke with her.  She was willing to come in for a consultation, but . . . → Read More: An Initial Consultation is a Beautiful Thing

The Difference Between Marketing and PR and Why You Need Both

If you want your acupuncture practice to grow, you need to be participating in both marketing and public relations (PR).  Many practitioners think that marketing and PR are the same thing because occasionally there is some overlap between the two, and believe that if they’re doing one, they’ve got both bases covered.  In addition, when we talk about PR, many of us think about Hollywood gossip, not our local acupuncturist.

In reality, PR is far more than Jennifer Anniston’s newest heartthrob or Mel Gibson’s . . . → Read More: The Difference Between Marketing and PR and Why You Need Both

Who's on Your Home Team?

When you opened your clinic doors for the first time, you may have felt like you were on your own.  The support you received at that time may have been from helpful friends and family members, mentors or colleagues who want to see you succeed—which is all good.  However, the reality is that if you want to be successful, you need more support than well-wishers with good intentions.

If you’re like me, you think you can do it all on your own.  That is, . . . → Read More: Who's on Your Home Team?

Three Simple Ways to Get More Patients

Your schedule has some serious holes and your phone isn‘t ringing. You‘d like to be busier, you need some new patients, but don‘t know quite what to do.

What you really need is for more people to know you’re out there, that you’re a fabulous practitioner, and able to help them. But how?

I’ve been in that place, where my appointment book looked like a wasteland, and I needed the phone to start ringing–now. So what do you do? Here are my three best . . . → Read More: Three Simple Ways to Get More Patients