The other day, I got a call from a prospective patient. It was a woman who was suffering from tinnitus, who had never had acupuncture before. She initially sent an email from the contact form on our clinic site. I responded that the best way to proceed would be to set up a time for a free half hour consultation.
Shortly after the email exchange, she called our clinic, and I spoke with her. She was willing to come in for a consultation, but . . . → Read More: An Initial Consultation is a Beautiful Thing
If you want your acupuncture practice to grow, you need to be participating in both marketing and public relations (PR). Many practitioners think that marketing and PR are the same thing because occasionally there is some overlap between the two, and believe that if they’re doing one, they’ve got both bases covered. In addition, when we talk about PR, many of us think about Hollywood gossip, not our local acupuncturist.
In reality, PR is far more than Jennifer Anniston’s newest heartthrob or Mel Gibson’s . . . → Read More: The Difference Between Marketing and PR and Why You Need Both
When you opened your clinic doors for the first time, you may have felt like you were on your own. The support you received at that time may have been from helpful friends and family members, mentors or colleagues who want to see you succeed—which is all good. However, the reality is that if you want to be successful, you need more support than well-wishers with good intentions.
If you’re like me, you think you can do it all on your own. That is, . . . → Read More: Who's on Your Home Team?
Your schedule has some serious holes and your phone isn‘t ringing. You‘d like to be busier, you need some new patients, but don‘t know quite what to do.
What you really need is for more people to know you’re out there, that you’re a fabulous practitioner, and able to help them. But how?
I’ve been in that place, where my appointment book looked like a wasteland, and I needed the phone to start ringing–now. So what do you do? Here are my three best . . . → Read More: Three Simple Ways to Get More Patients