I like to connect with other practitioners on a regular basis. It’s a great way to share ideas, solve problems, and energize. Today I was in the office of a woman who is a wonderful healer. She just moved into new space, and had finished painting and was putting the finishing touches on her décor.
During the course of our conversation, she shared that she is in the process of hiring someone to set up and run all of her accounting and office systems. . . . → Read More: How is Your Practice Doing?
When I was a new acupuncturist, I had to learn the art of marketing my services, acupuncture, and myself in order to build my practice. On of the most important lessons I learned about marketing was from Shelley, another acupuncturist, with whom I shared office space.
Shelley and I had been sharing office space and expenses for a couple of years, and had similar patient loads. However, I noticed that while many of my new patients came from outside referrals, most of Shelley’s came . . . → Read More: Thirteen Ways to Market with Your Existing Patients
Seven years ago, with my master’s degree in hand, I set out to open my own acupuncture practice. I had lots of enthusiasm, a few ideas, and not much else. I was idealistic in my thinking. I believed that if I just rented some space, opened my doors, and let my friends and family know I was there, people would flock to my treatment table.
Fast forward seven years later. I have a practice that pays my expenses, earns a living, and that I . . . → Read More: Seven Things I Learned the Hard Way
A few years ago, I met a woman who was opening an alternative therapy office about 15 minutes away from my acupuncture clinic. I love to network with other practitioners, so I invited her to come to my office and see what I was about. About two weeks later I visited her new space for a tour and learn more about what kind of therapy she practiced.
Her office was gorgeous! She had refinished the wood floors, put in an elaborate waterfall on one . . . → Read More: What Do You Do?