About Acupuncture Practice Insights
Acupuncture Practice Insights is the brainchild of Lynn Jaffee, a licensed acupuncturist, author, and public speaker. Lynn’s vision is to provide information that will help you build your acupuncture practice in a way that feels genuine and comfortable.
However you define success, whether it's measured in the number of patients per week, net income, or work/life balance, you should be able to work in a profession that you love, make a living, and not burn out. At Acupuncture Practice Insights, you'll find articles, tips, and support that will help you grow your practice, find success, and enjoy the process.
The pamphlets in your waiting room are a good start, but some patients want more--and the more they know, the more they will talk about acupuncture and your services.
Now you can offer your patients a plain explanation of Chinese medicine through Simple Steps: The Chinese Way to Better Health. Written by acupuncturist Lynn Jaffee, this short and easy-to-read book offers a clear and understandable description of Chinese medicine with assessments, steps for self-care, and answers to common questions about acupuncture. |
By Lynn Jaffee, on May 10th, 2012
 It’s human nature; when it comes to service, everyone wants to think that they are getting one of the best. Whether it’s your doctor, carpet cleaning service, or manicurist, you want to have confidence that whoever you’re using is first-rate.
This is also true when people are seeking out an acupuncturist. They want to think that they’re going to the best practitioner at the busiest acupuncture clinic in town. It’s your job to convince them that you are that person.
But how do you . . . → Read More: Be An Acupuncture Expert
By Lynn Jaffee, on April 30th, 2012
 In last week’s mail, I received a very official looking letter from my bank. It was one of those that you have to actually read the directions to open it: fold back one end first and tear, then the other end, and open at the precise point of contact, and so on.
A little history here; I have been in the process of closing my accounts with this particular bank. I had been a customer with them for almost three decades with several business . . . → Read More: Too Little Too Late
By Lynn Jaffee, on March 28th, 2012
 I spent a couple of hours at a very fun party in downtown Minneapolis a couple of weeks ago. It was to celebrate a dear friend’s anniversary of ten years in business. The food was unique and delicious, the drinks were abundant, and the band was a lot of fun. I spent much of the evening schmoozing with friends, overeating, and listening to the band. However, at a certain point, about three hours into the bash, I was done. I’d had enough; I needed . . . → Read More: Acupuncture Practice Marketing for Introverts
By Lynn Jaffee, on March 14th, 2012
 I’ve been in practice as an acupuncturist for over eight years. I share clinic space with Shelley, who is also an LAc. We both have cash practices, and from time to time Shelley and I revisit the conversation about whether or not we should accept insurance payments.
This past week I read an article in the Pacific College of Oriental Medicine newspaper that strengthened our decision to remain a cash practice. (From the Trenches: The Case for Insurance; Oriental Medicine, Spring 2012 p. 9) Interestingly the author, Jennifer Moffitt, . . . → Read More: Your Acupuncture Clinic: Insurance Provider or Cash Practice?
By Lynn Jaffee, on March 5th, 2012
 About a month ago, I received a call from a man who was selling advertising in a small magazine. The magazine would be distributed free of charge to customers at two Whole Foods stores in my area. This intrigued me because the health-conscious people who shop at Whole Foods tend to be a good target market for acupuncturists.
My practice partner, Shelley, and I agreed to meet with this gentleman for a few minutes. When he came, he showed us the publication, told us . . . → Read More: Is Print Advertising a Good Idea?
By Lynn Jaffee, on February 10th, 2012
 It’s a great time to be an acupuncturist. More and more acupuncturists are graduating from school each year, and many are opening clinics; providing different services and styles of acupuncture. Google is peppered with acupuncture clinic websites. Companies that supply Chinese herbs, acupuncture needles, and books on this incredible medicine are thriving.
As a profession, this growth is great. However, as an individual practitioner, this means that you will have to work a little harder to set yourself apart from the crowd. But how . . . → Read More: What Sets You Apart as an Acupuncturist?
By Lynn Jaffee, on January 23rd, 2012
 Your website is an incredible opportunity to market yourself and your acupuncture clinic to thousands of people a year. Twenty years ago, people who were looking for an acupuncturist opened the yellow pages. Today, they open their laptop or their handbags to pull out their smart phone.
First impressions count. Much like a new patient who visits your clinic for the first time, a prospective patient visiting your website for the first time will also form an opinion based on what they find. Your . . . → Read More: Nine Tips for a Killer Home Page
By Lynn Jaffee, on January 2nd, 2012
 The New Year is an important time for your acupuncture practice. It is a time of reflection as well as a time for looking forward. Most people take stock of their lives during the New Year, but as a practitioner of acupuncture, it’s important to take stock of your practice as well.
My practice partner, Shelley, and I set aside a day early each January for a clinic retreat, which is an excuse to go out and have a really good, long lunch. Besides . . . → Read More: Fine Tune Your Acupuncture Practice in the New Year
By Lynn Jaffee, on December 16th, 2011
 One of the facts of life of having an acupuncture practice is that your patient numbers will ebb and flow over time. You may have a very full practice, but from time to time, you may find yourself a little less busy. Or you may be just starting out and have a really good month followed by a couple of funky months where you really have to get out there and market.
I find that the holidays tend to be a time when my . . . → Read More: Nine Ways to Handle the Holiday Slump
By Lynn Jaffee, on November 14th, 2011
 Our ex-governor, Jesse Ventura is back in the news lately. It seems he doesn’t appreciate the pat down at the airport and has been making a big stink. The short version is that he wants the scanning, frisking, and shoe-removing at airport security to stop or he’s threatening to (I’m serious) run for president or move to Mexico.
Jesse’s theatrics have been on the news much of the week here in Minnesota. Last week, there was a small editorial in our local paper. Their . . . → Read More: Make Acupuncture a Low Risk Choice
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