In the early years of my acupuncture practice, the holiday season was like the kiss of death for my appointment book. It seemed like every single patient forgot I existed. Over the years, I’ve learned a couple of things. One is that I shouldn’t take it personally; people are preoccupied. The other, more important thing is that there are a number of things that you can do to keep your patient numbers steady during this time of year. Here are a few ideas and . . . → Read More: Keep Your Practice Healthy Through the Holidays
During my last year of acupuncture school, my fellow students and I spent a lot of time being confused about not only what we would do once we graduated, but also how we would do it. This was about fifteen years ago, when my choice on graduating was pretty much to open my own clinic or…open my own clinic. There weren’t many of the hospital and clinic jobs that exist today, and very few existing acupuncturists had grown enough yet to hire a second . . . → Read More: Reaching Critical Mass in Your Acupuncture Practice
I’m a problem solver. If something’s wrong or needs fixing, I’m your person. I like to figure out a plan and then put the plan into motion. When I started my acupuncture practice fourteen years ago, I figured that building a clientele just meant working smart and working hard. In those early years, I gave a lot of talks, participated in health fairs, wrote a lot of free articles, and never said no to any networking opportunities.
I felt that if my schedule wasn’t full, . . . → Read More: Is Letting Go the Key to Success?
I have always been a big fan of the idea that many small changes yield big results. It’s a philosophy I discuss with my patients on a daily basis. I don’t believe that there is one single reason that a person gets sick; it’s more like a perfect storm of factors that bring most patients to my door. Likewise, it is usually not one single remedy that makes them better. It is a combination of small things like acupuncture combined with herbs, better sleep, . . . → Read More: Acupuncture for Your Practice
Your new acupuncture practice is up and ready to roll. You’ve found a great space to rent, have equipped yourself with table, needles, and office supplies. Or maybe you’re clinic has been open for a while. You’re ready for the phone to start ringing so you can help people feel better. Unfortunately, you’re faced with one of the toughest challenges for practitioners everywhere–how to get new patients into your clinic? Fifteen or twenty years ago it may have been as simple as a yellow . . . → Read More: Four Acupuncture Marketing Strategies for Getting Found Online
I just saw this article on a website called Nerd Wallet on how much acupuncture costs around the U.S. The information is calculated on data from a website called okcopay and is based on what patients are paying out of pocket. They are saying that the median cost of an acupuncture session in this country is $100.
My first thought? I’m not charging enough. However, I did a little digging, and actually found this article to be a little misleading. Here are a few . . . → Read More: How Much Does Acupuncture Really Cost?
Lately I find myself making a lot of lists…things like my most memorable meals, the most interesting places I’ve visited, things I still want to do, and all of the good things for which I’m grateful. While I’m in this list-making mode, I decided to create a list in this post of my best acupuncture practice building tips. This is based on the best advice I’ve ever received, or those painful lessons learned the hard way. Regardless of how they were learned, these are . . . → Read More: Top Ten Acupuncture Practice Building Tips
I spent much of this past weekend at the Great River Symposium here in Minneapolis. It’s a great opportunity to cross paths with colleagues and classmates, some from well over a decade ago. This year’s symposium also gave me the opportunity to check in with former students. I taught practice management at Northwestern for a couple of years (until my practice demanded more of my attention), and I wanted to see how my former students were doing. Were they practicing? Did the information I . . . → Read More: Opportunities for Acupuncturists
When I was an acupuncture student, I used all kinds of tricks to remember diagnoses, patterns, herbs, and formulas. I devised funny little songs, images, creative scenarios, flash cards, and even noises to help me remember the layers and layers of knowledge that we were supposed to know. What I would have liked is all that information in one place, without carrying a complete library around with me.
Well, now that information exists in the form of three apps developed by Complete TCM. Full . . . → Read More: Acupuncturists: There are Apps for That!
Over the years in my acupuncture practice I have struggled to find effective ways to present my findings and treatment plan to my acupuncture patients. This struggle is punctuated by drawers of archived files of patients who came for only one or two treatments, never to return. I have tried many different formulas of reporting my findings from simply explaining the Chinese diagnosis to providing a written formal report. After many failed attempts, I finally settled on a sweet spot that seems to be . . . → Read More: Seven Things to Know About a Report of Findings